Product Marketing Team Leader

As a Product Marketing Team Lead, you will combine two roles: leading a 5-person Product Marketing team while also being a hands-on expert who is ready to step into projects and drive them through to completion when needed.

Our industry – transport and logistics – is evolving at a rapid pace. We operate with a business model that combines Product-Led Growth (PLG) and Sales-Led Growth (SLG), so there will never be a dull moment!

Your team is responsible for building, standardizing, and driving Go-To-Market (GTM) processes and consistent product communication across the organization. The key focus is prioritizing initiatives based on business impact and removing roadblocks in collaboration with Product, Sales, Customer Success, and Brand teams. On a daily basis, you will lead a team of specialists while also managing your own product marketing projects across both PLG and SLG.

• Lead and develop the team: Manage a 5-person PMM team, provide mentoring and regular feedback, allocate resources, and support talent development and motivation.
• Develop and standardize the PMM function: Build the function from the ground up, define working standards and GTM processes such as product launches, website creation and updates, internal enablement, product education and communication, and establish a consistent PMM operating model across the organization.
• Manage priorities: Maintain the backlog, prioritize initiatives, and ensure that the team’s activities contribute to agreed goals.
• Ensure quality and consistency of product communication: Enforce messaging standards, oversee key materials, and ensure clear and consistent positioning across the organization, including new website launches, product launches, and repositioning initiatives.
• Collaborate across teams: Work closely with Product, Sales/Customer Success (customer-facing teams), and Brand to remove roadblocks and improve the flow of information.
• Work with data: Make decisions based on KPIs, product and sales data, and measure the business impact of PMM activities.
• Be hands-on: Own selected product marketing projects end-to-end whenever the situation requires it.

• You have at least 5 years of solid Product Marketing experience, preferably in a B2B SaaS, marketplace, or professional services environment.
• You have experience leading and supporting a team of experienced specialists, while still enjoying rolling up your sleeves and taking ownership of projects yourself when needed.
• You are comfortable working in a large, international organization (around 1,000 employees), can build strong stakeholder relationships, and remain focused on priorities.
• You have experience with Go-To-Market (GTM) processes and think systemically – you can translate strategy into processes and tangible outcomes.
• You are highly comfortable interpreting data and business metrics, including KPIs, sales data, and product data.
• You know how to use AI tools effectively and thoughtfully to increase efficiency while avoiding so-called AI slop.
• You have strong organizational and interpersonal skills, including empathy, communication, conflict resolution, and giving and receiving feedback. You can also stay composed in stressful situations and under time pressure.
• You are fluent in both Polish and English, spoken and written.

• daily breakfast at the office,
• private healthcare and group insurance,
• access to massage sessions at the office,
• preventive healthcare initiatives,
• a subsidized Multisport card and participation in sports events,
• team-building and company trips,
• access to our company holiday resort by the lake for employees and their families,
• special occasion vouchers,
• funding for English language courses,
• additional funds to equip your home office.

At the heart of the digital revolution in transportation. Since 2004, we’ve been building one of the largest logistics platforms in Europe, bringing together carriers, forwarders, and shippers in one place. We automate processes, enhance transaction security, and make transport more efficient.

We’re an international tech company operating in 63 countries, and we’re just getting started. We develop cutting-edge digital solutions for transport, freight forwarding, and logistics, powered by the expertise of top developers, customer experience specialists, machine learning engineers, and AI experts. If you’re looking to shape the future of transport technology – this is the place for you!

At Trans.eu, we believe in Smart & Fair Logistics – a more efficient and transparent industry. That’s why we’ve expanded our capital group, building a network of specialized companies that help us drive this mission forward.